Privacy Policy

Introduction

ProSmart Analytics ("we", "us", "our") is committed to protecting the personal information of individuals who interact with our website located at prosmartanalytics.com ("the Website"). This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our practices regarding your personal data.

Information We Collect

We may collect and process the following categories of personal data: information you provide voluntarily by contacting us via email, including your name, email address, organisation name and the nature of your enquiry; and technical information automatically collected when you visit the Website, including your IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and pages visited.

We do not operate enquiry forms on the Website. We do not collect payment information. We do not use cookies beyond those strictly necessary for the operation of the Website.

How We Use Your Information

We use information you provide to respond to your enquiry and to assess whether we are able to assist you. We use technical information to administer the Website and to improve its content and presentation. We do not use your personal data for marketing purposes without your explicit consent. We do not sell, rent or share your personal data with third parties for commercial purposes.

Legal Basis for Processing

Where we collect personal data, we do so on the basis of legitimate interests (responding to business enquiries), compliance with a legal obligation, or consent where explicitly provided. We process personal data originating from the European Economic Area and the United Kingdom in accordance with applicable data protection law, including the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

Data Retention

We retain personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Enquiry correspondence is retained for a period not exceeding three years unless a client relationship is established, in which case applicable client data retention policies apply.

Your Rights

Depending on your jurisdiction, you may have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict certain processing, and withdraw consent where consent is the basis for processing. To exercise any of these rights, please contact us at services@prosmartanalytics.com.

International Transfers

Where personal data is transferred outside of your country of residence, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with applicable data protection law.

Changes to This Policy

We reserve the right to update this Privacy Policy from time to time. Any material changes will be reflected by updating the "last updated" date at the top of this page.

Contact

For any queries relating to this Privacy Policy or your personal data, please contact us at services@prosmartanalytics.com.